We’ll circle back…
Growing produce on your roof is a productive way to take advantage of the space, but is it possible to make it commercially viable on a larger scale? A new company’s business model may show the way. New York-based BrightFarms, which builds rooftop greenhouses, hopes to turn a profit while cutting shoppers’ “food miles” down to zero by growing vegetables where people buy them: the supermarket.
BrightFarms is trying to convince major supermarket chains to hire them to cover vacant roofs with heirloom tomatoes, salad greens, and other produce. The company’s business plan is simple: they handle the labor and expense of farming—greenhouse design, construction, planting, and harvest—while participating supermarkets sign a 10-year contract agreeing to purchase whatever is grown on their rooftop. A store’s rooftop garden can produce as much as 500,000 pounds of produce a year, BrightFarms told Edible Manhattan.
Why would a company (or someone) pay a premium over a regular-priced service or product? 5 answers on Quora
Gisele Bundchen went from sassy to sweet in a series of sexy pieces of lingerie at the Hope Valentine’s Day special collection fashion show in Sao Paolo, Brazil, Thursday.
Look a head!
This might not come as a big surprise to those of us who read the op-ed pages every day, but most commentators are not accurate prognosticators. New analysis of pundits’ statements during the 2008 presidential race shows that while a number of them fared better than a simple coin toss at predicting outcomes, most were reliably inaccurate. Which talking heads got it right occasionally—and which stopped making sense?
Obi-Wan Kenobi, the mastermind of some of the most devastating attacks on the Galactic Empire and the most hunted man in the galaxy, was killed in a firefight with Imperial forces near Alderaa…
“It’s an abortion for your thoughts!”